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Let’s assume that someone purchased an eBook but they aren’t able to download it – you can offer to send it via email, set up a shared file folder, or improve the access to your shopping cart. By giving people the possibility to choose, you are saying you value them and know they can make their own decision. It’s hard to ensure you are providing someone with help when you can’t talk to them direct. In all probability, customers probably can’t call most of the people reading this article because you don’t have a system in place. What’s most important though is that you don’t lie. Just don’t do it.|You have to be excessively polite when interacting with a client, whether it’s via instant messenger or email. Through a series of emails after someone opts into your email list from watching a webinar or downloading an ebook. For this reason, you should make starting and growing an email list a priority in your small business internet marketing efforts.

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